San Francisco City FC Brings Fan-Empowered Sponsorship to Bay Area Sports Clubs

While celebrating the club’s 20th anniversary, SF City FC launched its digital community on the MyFavorito platform — empowering fans and providing more opportunities for sponsors.
San Francisco, USA — September 9, 2021 — San Francisco City FC, a supporter-owned team playing in the USL League Two, has teamed up with MyFavorito to bring their fan-first approach to sponsorship. While celebrating the club’s 20th anniversary, SF City FC launched its digital community on the MyFavorito platform — empowering fans and providing more opportunities for sponsors. 

With MyFavorito, new and existing SF City FC sponsors not only get better access to fans, but the opportunity to build relationships that drive sales with measurable results. Fans get the chance to show love for their favorite club every day, sending real money to their club with simple purchases. 

“With MyFavorito our club has found an innovative way to offer more to our existing sponsors like Standard Deviant while also connecting with businesses in the Bay Area that haven’t really engaged with sports sponsorship before. Perhaps most importantly, the platform also offers us new ways to engage and reward our dedicated fans,” says SF City FC Manager Mike Gonos.

Currently, SF City FC fans can enjoy a meal at Death By Taco or make a purchase from Standard Deviant Brewing and send real money back to their club. As MyFavorito continues to launch across the city, this will soon expand to include more Bay Area businesses. Standard Deviant Brewing owner Mark DeVito says “We love supporting SF City FC and other sports clubs and jumped at the opportunity to expand that support in a risk-free way that gets more fans visiting Standard Deviant and enjoying more of our great beer.”
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Interested brands and companies from all sectors — such as retail, e-commerce, hospitality, and many more — can register at, connect with the club and its fans and members, and create new sponsorship offers. Members and fans can then redeem these offers and with each transaction, cash flows directly into the club's account.

SF City FC has also embraced MyFavorito’s loyalty system — for every redeemable purchase, goal scored, or game won, SF City fans will earn loyalty points that can be redeemed for exclusive offers and money-can’t-buy experiences. For fans that like to try their luck, they can participate in the SF City FC Instant Prize Draw for immediate rewards.

As a supporter-owned team with a strong community, SF City FC is a natural ambassador for MyFavorito, helping to bring fan-empowered sports sponsorship to all sports clubs in the Bay Area. SF City fans can access their new digital community directly through SF City FC’s website or the MyFavorito app (find us in the App Store and Google Play). 
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About MyFavorito
MyFavorito is the digital, fan-empowered sports sponsorship platform that turns fan love into real money. With a radically different sponsorship model, MyFavorito builds the ultimate playing field for sports. Fans decide and can generate real money for their favorite club. Brands activate and create real relationships with measurable results. Clubs win and generate a new and infinite source of revenue for a sustainable future — completely independent of matchday, stadium, and traditional sponsorship contracts and partnerships. MyFavorito not only helps sports clubs make more money but changes the game for millions of fans, businesses, and sports clubs around the world. We are flipping the old sponsorship model on its head and creating a world where everyone wins. It's Game On. It's For Love and Money. Brands, clubs, and fans can sign up for free at any time on and get started immediately.
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