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Hanseatische Eisenbahn launches Sports Sponsorship Program – Powered by MyFavorito

Hanseatische Eisenbahn (HANS) is teaming up with MyFavorito to launch a new, fan-powered sponsorship program that directly supports local clubs and associations.
Hanseatische Eisenbahn

Every train ride now counts for your club! Hanseatische Eisenbahn (HANS) is teaming up with MyFavorito to launch a new, fan-powered sponsorship program that directly supports local clubs and associations. With every ride, passengers can generate real money for their favorite club; simply, digitally, and at no cost to themselves.

How it works:
  • On board HANS trains between Tangermünde and Stendal, passengers can scan a QR code displayed on the screens.
  • Each scan automatically earns €0.50 for the passenger’s chosen club.
  • The scan can be repeated once per day; so the more you travel, the more your favorite club benefits.
  • Registration is easy via myfavorito.com/hans or through the MyFavorito app.
This innovative sponsorship model ensures that everyday activities like commuting or traveling by train turn directly into financial support for grassroots and community clubs.

Empowering clubs with MyFavorito
MyFavorito’s mission is to radically gamechange sports sponsorship by making it fan-powered. Instead of just watching from the sidelines, fans and community members can now actively participate and generate revenue for their clubs through everyday interactions with partner companies like HANS.

Already, thousands of clubs across Germany are listed on MyFavorito, and more are joining every day. With Hanseatische Eisenbahn’s support, clubs in the Altmark region and beyond now have another strong partner at their side.

Join in Now
Next time you step on board, take just 10 seconds to scan the QR code and give your favorite club a boost. Simply scan the QR code on your next HANS journey or register online at myfavorito.com/hans. The more you travel, the more your club wins.

About Hanseatische Eisenbahn (HANS)
Hanseatische Eisenbahn GmbH (HANS) is a regional rail company dedicated to providing reliable and accessible passenger transport across north-western Brandenburg, southern Mecklenburg-Western Pomerania, and Saxony-Anhalt. As a local operator, HANS focuses on what matters most: the people in its communities. The company is committed to preserving and strengthening rail mobility in rural and structurally weak areas, maintaining threatened railway lines, and working closely with cities and municipalities to expand local public transport. With customer centers and ticket offices along its routes, HANS ensures direct, personal contact with passengers and strives to meet their needs every day.

For Love and Money
With MyFavorito, we radically gamechange sponsorship and make it fan-powered. Companies and brands directly support the clubs, athletes, and teams their customers love—with every purchase, interaction, and engagement. More customers. More sales. More growth.

Top clubs and teams use MyFavorito’s AI-powered loyalty system to reward fans in entirely new ways, activate their global communities, generate real CRM data instead of just followers, and unlock new, unlimited revenue streams—well beyond matchday.

And the many smaller clubs—the “Fortune 5 Million” around the world—gain more sponsors, collaborate with major brands, and generate sustainable, predictable income to strengthen their club activities.

Welcome to MyFavorito — Fan-empowered Sponsorship. For Love and Money.
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