At Raab Karcher in Erfurt, construction companies, tradespeople, architects, and private builders find everything they need for professional construction, modernization, refurbishment, and renovation. And for some time now, they have also been able to support their favorite clubs with every purchase.

With its own MyFavorito-powered sports sponsorship program, Raab Karcher enables customers to support their favorite clubs with every purchase and every meaningful interaction.

Thanks to the strong engagement of its customers, Raab Karcher has generated substantial and sustainable support for numerous local clubs and community organizations. At the same time, the company demonstrates that even traditional B2B businesses are perfectly suited for structured sports sponsorship programs — because clubs have extensive networks of members, fans, employers, sponsors, and partner companies.

Through MyFavorito, Raab Karcher supports thousands of clubs simultaneously — automatically, scalably, and performance-based. At the same time, the company generates measurable increases in customers, revenue, and growth. 

How it works:

• After completing a purchase, customers receive “Raab Karcher club vouchers.”
• They scan the QR code on the voucher with their smartphone and select their favorite club.
• The amount is transferred directly to the selected club via MyFavorito.
• The process takes only seconds and comes at no additional cost to the customer.

For every purchase of €50 or more, €0.50 goes directly to the customers favorite club. Simple, digital, and radically different. 


Continuing the Success in 2026
Following the positive response, Raab Karcher Erfurt will continue the initiative in 2026, with the goal of reaching even more local clubs and organizations. This underscores the company’s commitment to sustainable, long-term club support that creates ongoing value for clubs, communities, and customers.

Clubs benefit from predictable and transparent income streams, while fans, sponsors, and partner companies gain an easy way to support the club they care about — without friction.

Visit the Raab Karcher community on MyFavorito: https://www.myfavorito.com/raab_karcher_erfurt 


About Raab Karcher
Raab Karcher is one of Europe’s leading building materials brands, with over 175 years of experience and more than 120 locations across Germany. As part of STARK Deutschland and the international STARK Group, the company combines national scale with strong regional roots—making Raab Karcher a trusted partner for community-driven sports sponsorship programs powered by MyFavorito. 

Would your company also like to take part?
Companies from all industries, such as retail, e-commerce, hospitality, and manufacturing, can register on MyFavorito to create their own sponsorship programs and sports sponsorship initiatives. Sports clubs can build communities, manage payouts, and grow their networks.

For more information, visit https://www.myfavorito.com/en/app/webclient/why/sponsors. 

For Love and Money
With MyFavorito, we radically gamechange sponsorship and make it fan-powered. Companies and brands directly support the clubs, athletes, and teams their customers love—with every purchase, interaction, and engagement. More customers. More sales. More growth. 

Top clubs and teams use MyFavorito’s AI-powered loyalty system to reward fans in entirely new ways, activate their global communities, generate real CRM data instead of just followers, and unlock new, unlimited revenue streams—well beyond matchday. 

And the many smaller clubs—the “Fortune 5 Million” around the world—gain more sponsors, collaborate with major brands, and generate sustainable, predictable income to strengthen their club activities.