Digital Sponsorship and Fan Engagement: Alemannia Aachen Partners with MyFavorito

Erfurt/Aachen, January 14, 2019 – Gaining more sponsors, activating more fans, generating more revenue, and fostering greater regional connection and support: to achieve these key goals, the historic football club and former Bundesliga team Alemannia Aachen has partnered with the "Favorite Club Sponsor" platform developed by the Erfurt-based startup MyFavorito. With initial sponsors including REWE, Vapiano, World of Fitness, and several local retailers, the club has already secured new partnerships. Moving forward, the platform aims to be made accessible to all sports clubs in the region.

   

MyFavorito is a B2C CRM platform designed to enable businesses in the consumer goods industry (FMCG), retail, and hospitality sectors to build direct, personal relationships with millions of customers, significantly increasing store visits, customer loyalty, referrals, and sales. MyFavorito is cloud-based, mobile-first, and addresses critical success factors with a unique platform that offers:

• Irresistible engagement tools that end customers enjoy using.
• A 360-degree customer database.
• An AI-driven, fully automated sales engine that sends the right offer to the right customer’s smartphone at the right time.

A new addition to MyFavorito’s portfolio includes features that empower large and small sports clubs to explore entirely new opportunities in digital sponsorship, fan activation, and fan loyalty.Early adopters such as McDonald’s, Diageo, Globus, Alemannia Aachen, and ECE have used MyFavorito to build over 20 times more customer relationships than through social media channels, resulting in a significant boost in store visits, sales, and growth.Founded in 2015 by Dirk and Mark Schlenzig in Erfurt, Germany, MyFavorito expanded in 2016 by opening an office in Silicon Valley. The company has partnered with influential organizations like 500 Startups and Microsoft to drive its global growth strategy.For more information and a free 30-day trial, visit http://www.myfavorito.com .