How we're different: “It’s impossible” they said. So we did it. In 2017, we equalised the playing budgets and resources we allocate to our men’s and women’s teams. Equality FC was born. Same budgets, same marketing, same facilities, same stadium, you get the idea. And it feels really good. And guess what? Since making this move, our attendances have increased, Owner numbers have increased, sponsorships have increased and media coverage has sky-rocketed. Turns out that ‘different’ works. And this kind of different will work in other clubs and other industries. That’s the power of equality.