News

MyFavorito proudly presents one of Thuringia’s most celebrated athletes: Kati Wilhelm – three-time Olympic gold medalist, biathlon legend, and an icon of excellence, perseverance, and leadership.

Essen, Germany – March 14, 2025 – The Westdeutsche Allgemeine Zeitung (WAZ) is launching "The Ruhr is on the move – Walk Meters for Your Club," an innovative fan activation campaign powered entirely by the MyFavorito platform.

Through the MyFavorito platform, MORITZ FIEGE deepens its connection with fans by offering engaging activities like a photo contest and receipt uploads for exclusive rewards. Fans can earn VfL Bochum loyalty points, win unique prizes, and unlock a limited-edition FIEGE x VfL Bochum fan scarf.

With this initiative, using public transportation not only becomes practical but also an opportunity to actively support local sports clubs and charitable organizations.

Erfurt / Düsseldorf, June 11, 2024: The only EURO predictor game for fans and their favorite clubs - for every correct predictions, fans get 1€ for their club and much more.

Bochum, 29.5.2024: The VfL-Bonuswelt, powered by MyFavorito, remains top-tier. Congratulations, VfL!

Erfurt, 23.5.2024: Would you like to watch the European Championship quarter-finals in Berlin live at the Olympiastadion as Intersport European Champion? Then join in.

Erfurt, April 26, 2024: Wow! Just in time for the European Championship, Intersport and Jako are launching their EURO campaign, giving away over 1,000 jersey sets to participating clubs. Find all the details in the Intersport community on MyFavorito.

Erfurt, March 20, 2024: The VfL-Bonuswelt—the loyalty program and fan engagement platform of Bundesliga club VfL Bochum 1848—has now surpassed 10,000 members! A heartfelt thank you goes out to all VfL fans who helped us reach this incredible milestone.

Erfurt, December 21, 2023: GLOBUS has expanded its innovative sport sponsorship program to Erfurt-Linderbach and Erfurt-Mittelhausen, enabling customers to support their favorite clubs with cash rewards for every purchase, powered by the Erfurt-based platform MyFavorito

Collect loyalty points for VfL Bochum and turn them into exclusive rewards, unforgettable experiences, and fan merchandise. With the expanded partnership with MyFavorito, the program is now bigger and better than ever!

GLOBUS launches its innovative Sports Sponsorship Program, turning everyday shopping into real financial support for over 90,000 German clubs. Collect vouchers, help your community thrive, and enjoy exciting prizes along the way!

GRAVIS launches its Sports Sponsorship Program, turning everyday activities into direct financial aid for over 90,000 German clubs. Participate in surveys or watch campaign videos to support your favorite club and unlock exciting rewards!

Erfurt, Berlin 3.4.2023: SumUp is a leading global financial technology provider who serves more than 4 million merchants in 35 markets worldwide. Starting now, SumUp uses the „MyFavorito Fan-Powered Sponsorship-Platform“ and supports more than 90.000 sports clubs in Germany.

German third division club Sportclub Verl partners with MyFavorito to take an innovative approach to digital sponsorship and fan engagement

Wilo is latest fan-empowered sponsor to join the platform, supporting grassroots and professional sports clubs across Germany.

RWE have teamed up with sponsor Domsport to show fans how to collect points when shopping with Domsport.

MyFavorito CEO and co-founder Dirk Schlenzig presented MyFavorito’s fan-empowered sponsorship model and community activation tools to 32 BCL clubs.

Upload your best match day photo and support Bologna Fc’s CSR projects!

Moritz Fiege is latest fan-empowered sponsor to join the platform, supporting grassroots and professional sports clubs across Germany.