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McDonald's Erfurt generates 19,000 MyFavorito customers and 40,500 additional store visits

Erfurt – McDonald’s Erfurt apparently stroke a chord with their customers with a new, daily, instant prize draw. Thousands of happy and thankful winners, that were generated automatically, picked up their instant win in one of 7 restaurants, generating 40,500 additional visits. More valuable than increased revenue and additional sales are the 19,000 mobile client relationships that were created.
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McDonalds' Erfurt - Customers redeem loyalty rewards, choose welcome gifts and pickup prizes

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