Privacy Policy


Privacy Policy

This is MyFavorito. Invented, developed, run and powered by:

MyFavorito GmbH
Walkmuehlstr. 1a
99084 Erfurt, Germany
Phone: +49 361 66615820

MyFavorito GmbH ("MyFavorito" or "we") operates a service that enables users to build direct relationships with their favorite stores on a smartphone. We are committed to protecting the privacy and security of those who use our application and website. This Privacy Policy discloses how we collect, share and use information about you that we collect through the website ("Site") or through our smartphone application (the "App"). By visiting the Site or accessing our App, you acknowledge that you have read, understood and agree to be bound by this Privacy Policy and to comply with all applicable laws and regulations.

We may update this Privacy Policy from time to time. Any revisions will be effective upon posting the new Privacy Policy on the Site at Your visit to or use of the Site or the App after any changes are posted constitutes your acceptance of the revised terms of our Privacy Policy. Please consult our Privacy Policy regularly for any changes (the most recent revised version will be reflected by the "last update" notation above).

If you have any questions or concerns regarding our policies or practices relating to privacy, please direct them to As used in this policy, the terms "using" and "processing" information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to, collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within our organization or among our affiliates within the United States or internationally.

Collection and Use of Information
In order to better provide you with our services, we collect two types of information: personally identifiable information, including, but not limited to, your name, physical address and/or e-mail address ("Personally Identifiable Information"); and non-personally identifiable information. Our primary goal in collecting information from you is to provide an enjoyable and customized experience while using our Site and/or our App (our Site and App are sometimes collectively referred to in this Privacy Policy below as our "Network").

We may use Personally Identifiable Information you provide in a limited number of ways. We may use your Personally Identifiable Information to (i) complete a transaction related to a purchase of products or services through our Network, (ii) provide you with information about us, (iii) enhance or update any portion of our Network; (iv) review your account to determine whether other products and services we provide may be of interest to you; (v) conduct another transaction you request; (vi) compile demographic statistics about our users; (vii) make a record of your visit and log your IP address, the date and time of your visit to our Network, the pages accessed and any documents downloaded, and the type of browser used; (viii) provide you with information about third-party products or services; and/or (ix) use in connection with business-related matters. We may also on occasion combine information about you that we have with information we obtain from other parties to enhance our ability to market to you those products or services that may be of interest to you.

Though we will make every effort to preserve user privacy, pursuant to the terms of this Privacy Policy, we also may need to disclose Personally Identifiable Information when required by law or if we have a good-faith belief that the action is necessary to comply with a pending judicial proceeding, a court order or legal process served on us or to protect our rights or the rights of others, to fight fraud, identity theft, to ensure the integrity and operation of our business and systems, or to protect the rights, property or safety of our Network, our employees, members or others.

Examples of How We Use Collected Information
In the normal course of business, we may collect the following types of information:
  • Information you provide to us to establish your MyFavorito user account, including your name and email address.
  • Information enabling us to connect to other social networking services that you use and that you expressly choose to link with your MyFavorito account.
  • Information you choose to add to your user account profile.
  • Any redemptions (loyalty scans, coupon redemptions, scan+win draws) that you add to your MyFavorito account.
  • Information we collect about you automatically, such as your IP address, and information about your location.
  • Information gathered by our Network through online forms, site visit data and online information collecting devices such as "cookies".
We may automatically collect certain aggregated data regarding your use of our Network, like the number of users and frequency and manner of usage of our Network. We may also collect aggregated information regarding the use of our services, such as the extent to which certain features are used. Aggregated information is anonymous statistical information that reflects the scope of our user base, sales, customer patterns and related site information. Third party advertisements displayed on or in connection with our Network may also contain cookies set by such advertisers. We do not control these cookies and users of our Network should check the privacy policy of such advertisers to understand whether and how it uses cookies.

Personally-Identifiable Information
We use your Personally-Identifiable Information (in some cases, in conjunction with your non-identifying information) to provide our services, to communicate with you about your account and to respond to your questions. We may use your Personally-Identifiable Information to notify you of changes to our Network, the Terms of Use and/or Privacy Policy.

We or your chosen favorite stores also use your Personally-Identifiable Information to contact you (via such means as push notifications, email, etc.) with MyFavorito marketing or promotional materials, those alerts or notifications you elect to receive and other information that may be of interest to you (such as, when a friend is nearby). Receiving these and other notifications is at your discretion and determined by you in your account settings.

Third Party Applications or Websites
If you access any third party applications, follow links from our Network to another website, or view our Network from another website, the information you disclose may no longer be covered by this Privacy Policy. You are encouraged to check whether other privacy policies will govern before you release any personal information in such circumstances.

Aggregated Information
We may share aggregated statistical information and profile information about users of our Network with third-parties, including our distributors, vendors, advertisers, actual and potential customers, business partners, and third-parties that offer products or services for use with our Network. This information is not linked to any Personally-Identifiable Information.

We have put in place physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. Our Network has industry-standard security measures in place to protect the loss, misuse, and alteration of the information under our control, and we make good faith efforts to store data in a secure operating environment. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.

Your Choices
To edit your personal information that you entered when you created your account or make changes to your profile information, you must log-in to our Network to manage your account and adjust your settings. MyFavorito provides users the opportunity to opt-out of receiving certain communications from us regarding products and services in which you may be interested. If you do not opt-out at the time you provide information, but choose to opt-out later, you may do so by updating your account settings. We reserve the right to send you administrative messages, service announcements and other similar communications without offering you the opportunity to opt out of receiving them. You may disable cookies by following directions on your web browser. Disabling cookies also disables web beacons. You should be aware, however, that by disabling cookies you may be unable to access certain services and features of our Network.

Notice for Users Outside of the United States
You should be aware that the United States and other countries have not harmonized their privacy regulations. We have written our Privacy Policy to satisfy United States regulations and make no representations regarding the laws and regulations of other jurisdictions. By using our Network, you agree to the level of privacy protection set out in our Privacy Policy.

Children's Privacy
You must be at least 13 years old to have our permission to use our Network. We do not knowingly collect, use or disclose Personally Identifiable Information about visitors under 13 years of age. If you are the parent or guardian of a child under 13 years of age and believe that they have disclosed Personally Identifiable Information to us, please contact us at so that we may delete the child's information.

Contacting Us
If you have any questions about this Privacy Policy, please contact us at

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