MyFavorito was founded by the brothers Dirk and Mark Schlenzig in September 2015. The
idea came out of a successful customer engagement project they delivered for McDonald's
in Germany (see our story). Mark and Dirk are surrounded by a great team of
highly-skilled technology evangelists, programmers, designers and infrastructure
experts. They work together since many years, shipped numerous successful products and
are experienced to tackle real-world challenges using leading-edge technologies.
Both founders studied computer science in the early 90's and started their journey with
the first release of Java, the Netscape browser and very early releases of SuSE Linux
(that they still use today). Now, 15+ years later they developed a quite impressive
international track record of building, delivering and selling sophisticated and
leading-edge, cloud-based software products.
Around 3.5 million users and some of the largest companies around the world, such as
Microsoft, McDonald’s, Coca-Cola, German Ministry of Finance, British Petrol, HR.com,
Telecom Malaysia use their products everyday. The focus was always CRM-oriented and
their products help businesses to win new customers and to communicate better with
Their vision for MyFavorito is to extend the concept of CRM to the consumer world and
help retailers, brands and store owners to directly connect with their millions of
customers and excite them like never before. MyFavorito is built on the latest
technologies (mobile, social, bigdata, cloud, Internet of Things). As CEO Dirk is fully
invested in MyFavorito's growth strategy while Mark, as CTO, takes care of product
development, innovation and the platform's security and reliability.