Globus Erfurt is a Tesco-like large supermarket. They use the MYFAVORITO welcome gift to say "Thank you" to every customer who builds a direct relationship using the MYFAVORITO app. Welcome gifts have a "profiling function" and are able to define the main route in the customer journey. Globus offers welcome gifts such as a sausage, a ice scratcher for car drivers, a hand cream for women, a healthy juice, a car wash and others. The illustration below shows how easy it is.